1. Introduction

1.1 Healthy Homes Marketing Pte Ltd (the “Company”, “we”, “us”, “our”) respects your privacy and acknowledges your rights related to your personal data. We comply with the Singapore Personal Data Protection Act 2012 (“PDPA”) and strive to protect your information.

1.2 This Privacy Policy explains how we collect, use, disclose, and manage your personal data. Please read it carefully.

1.3 “Personal data” refers to any information that can identify an individual.

2. Information We Collect

2.1 We collect personal data to provide and improve our services, which include marketing and selling household products, particularly the Rainbow® Cleaning System. This may include:

• Contact information: Name, address, phone number, email address.
• Transaction details: Purchase history, delivery address, payment information.
• Customer service interactions: Records of your communications with us.
• Website and marketing data: IP address, browser type, device information, website usage, interactions with our online ads and marketing emails.
• Survey information: Feedback and responses to surveys.
• Social media information: Information you provide when interacting with our social media pages.

2.2 We may collect information from you directly, from your use of our website and services, and from third-party sources (e.g., when you interact with our social media pages).

3. How We Use Your Information

3.1 We use your personal data for the following purposes:

• Providing and improving services: Processing orders, delivering products, providing customer support.
• Marketing: Sending you information about new products, promotions, and events. You can opt out of marketing communications at any time.
• Website optimization: Analyzing website usage to improve its functionality and user experience.
• Legal compliance: Complying with applicable laws and regulations.

4. Cookies and Similar Technologies

4.1 We use cookies and similar technologies on our website to:

• Enhance user experience: Remember your preferences, personalize content, and provide relevant ads.
• Analyze website traffic: Understand how visitors use our website to improve its performance.

4.2 Types of cookies we use:

• Essential cookies: Necessary for the website to function properly.
• Performance cookies: Collect anonymous information about website usage.
• Functionality cookies: Enable enhanced functionality and personalization.
• Targeting cookies: Deliver targeted advertising based on your interests.

4.3 You can manage your cookie preferences through your browser settings.

5. Sharing Your Information

5.1 We may share your personal data with:

• Service providers: Third parties who assist us with payment processing, delivery, IT services, and marketing.
• Business partners: Companies we partner with to offer you products or services.
• Legal authorities: When required by law or legal process.

5.2 We will only share your information with third parties for the purposes outlined in this Privacy Policy and will ensure appropriate safeguards are in place.

6. Data Security

6.1 We implement appropriate security measures to protect your personal data from unauthorized access, use, or disclosure.

6.2 While we strive to protect your information, no method of transmission over the internet is completely secure.

7. Data Retention

7.1 We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.  

8. Your Rights

8.1 You have the following rights regarding your personal data:  

• Access: Request access to your personal data.
• Correction: Request correction of inaccurate or incomplete data.
• Withdrawal of consent: Withdraw your consent for data processing.
• Objection: Object to the processing of your personal data.

8.2 To exercise your rights, please contact our Data Protection Officer (details below).

9. International Data Transfers

9.1 Your personal data may be transferred to and processed in countries outside of Singapore. We will ensure that any such transfers comply with the PDPA and that your data is protected with appropriate safeguards.

10. Data Breach Notification

10.1 In the event of a data breach, we will comply with our notification obligations under the PDPA.

11. Updates to this Privacy Policy

11.1 We may update this Privacy Policy from time to time. Any changes will be posted on our website.

12. Contact Us

12.1 If you have any questions or concerns about this Privacy Policy, please contact our Data Protection Officer at

Address: Healthy Homes Marketing Pte Ltd, 13 Kaki Bukit Road 2, KB Warehouse Complex, Singapore 417844

Attention: Anthony Kiong, Data Protection Officer

Email: Anthony@rainbowsystem.com.sg